Drawing on over 15 years of combined experience developing and implementing Corporate Responsibility Strategies, Rob Kleinbaum and David Jerome, Senior Vice President of Corporate Responsibility at IHG, have put together a blueprint for developing a profitable corporate responsibility and sustainability strategy. A good corporate responsibility (CR) strategy is about how to make money, not give it away. Focusing on doing what is right for society as well as creating business value ensures a sustainable approach for both our communities and business. A profitable CR strategy makes a company’s reason for being more relevant to its customers and helps a business stand out. It reduces exposure to changing regulatory environments and minimizes risks linked to the company and supply chain.
This Best of DAAG 2012 presentation was held part of a session on “DA without Money or Jargon”, focused on successful DA projects “without monetary rollbacks, NPVs or fancy, high-falutin’ special language”. This talk presents the conditions for decision quality without cumbersome processes or imposed tools; how to make DA a “natural act” rather than a forced one. There are important lessons on the role of decision analysts and how they can be more effective in helping companies. As an illustration, Rob Kleinbaum discuses development of a sustainability strategy for a major multi-national.
Society of Decision Professionals Webinar – “Decision Analysis and Culture: Finally the Twain Shall Meet”
Most of us are in the business of making the right thing happen. Every experienced practitioner knows that culture matters, we see it in many of our projects, and know it can contribute to our success and failure. Thanks to scholars who have studied the role of culture in the prosperity nations, we have a new model of culture in business that is credible and decision relevant. In this talk, Rob Kleinbaum describes the overall theory, how it impacts decision quality, and what to do about it. He also discusses how to use culture to “supercharge” problem solving, therefore making DA much more effective. DA practitioners, however, are well positioned to improve a company’s culture and be more effective problem solvers, if they are willing learn a new set of tools.
Seminal work on the role of culture in the prosperity of nations has led us to form a new theory of the role of culture in business, one that elevates culture to the same level as other key drivers of business success, such as customer satisfaction, cost structure, and competition. This new perspective takes the mystery and ideology out of the subject and replaces it with empirically validated ideas and concrete tools. The original paper on GM, “Retooling GM’s Culture”, written in February 2009, is here.