We have worked in decision analysis and the dialogue decision process for over 25 years. Rob has pioneered its implementation for business problems and its adoption by corporations. He focuses his attention on analytically and organizationally complex problems that intersect with other issues. Applications include product development, country strategy, market and pricing strategy, manufacturing strategy, plus many others. Rob is a Fellow of the Society of Decision Professionals, a past member of its Board, and is active in the Decision Analysis Affinity Group (DAAG). Recently he proposed that decision analysis be a much more “natural act,” in a presentation that was voted Best of DAAG (Decision Analysis Affinity Group). The Society of Decision Professionals Webinar and presentation can be seen here.