Rob Kleinbaum has over 25 years experience in consulting and is the founder and CEO of RAK & Co. He has led projects on major corporate strategies, organizational change and operational improvement. Quoted extensively in the global press, Rob has been featured on NPR, BBC, the LA Times, MSNBC, Reuters, Asahi Shimbun, and by David Brooks in the New York Times. He is on the Executive Committee of the Culture Change Institute of the Fletcher School at Tufts University and is a Fellow and Board Member of the Society of Decision Professionals.
Recent work includes:
Corporate Responsibility strategies in the automotive, alcoholic beverages and hotel industries
Analysis of the role of culture in GM’s bankruptcy
Investor Relations strategy and organizational design for a major global bank
Turnaround strategy for a Fortune 100 company
Energy and environment strategy for a Fortune 50 company
Joint venture strategy between a US Fortune 50 company and China
Health care cost reduction strategies for large manufacturing companies
Marketing strategies for an e-Prescribing company and an internet-based health care prevention company
Technology strategy and capital expansion planning for a major chemical company
Brand, channel, and structure strategy for the Japanese business unit of a Fortune 50 company
Organizational restructuring and process redesign for a Brazilian subsidary of a Fortune 100 company
Other projects have included enterprise growth and integration, globalization, business unit strategy, internet marketing, distribution and channel strategy, and product development. Prior to Founding RAK & Co., Rob was a partner at Strategic Decisions Group, a major global consulting company, and an executive and founder of General Motors’ Decision Support Center, one of the leading internal consulting companies. He received a Ph.D. in Economics from the University of Michigan at Ann Arbor, where he was also a Research Scientist and Visiting Assistant Professor of Economics.
Rob has a passion for photography. Along with his partner Aviva’s art, it can be seen at http://www.AvivaNadia.com.