Solving Hard-hard Problems. What are “Hard- hard” problems? They are the problems where we do not know how to think about them much less solve them. These problems are confronting business with increasing frequency and characterize some of the most serious challenges of today. Applying “tried and true” methods to new classes of problems is a mistake. Instead, a more creative and flexible approach is required. A version of this idea was presented at the 2013 INFORMS Conference and can be found by clicking here.